Rejuvenating a brand: Ken Babby on the RubberDucks (12.7.13)

07 Dec

The Akron Aeros became the Akron RubberDucks on October 29 as owner Ken Babby changed the course of the franchise heading into his second year at the helm.

“The Aeros… had lost a lot of their fanbase over the last 10 years,” Babby said. “We decided it was time to rejuvenate a brand that had lost its way over time.”

I recently spoke with Babby about his plans to rejuvenate the franchise’s brand. In addition to the new name, we spoke about the community reaction to the RubberDucks, what is on the horizon for the team for the rest of the offseason, and what the future holds. Read More…

From Indians Baseball Insider, December 7, 2013

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Posted by on December 7, 2013 in ZK. December 2013


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